Cookies and tools  for interacting with digital devices

allow browsing the site and using its functions. Strictly necessary cookies include:

• Security cookies – used for security-related storage, such as authentication, fraud prevention, and other user protection features;
• Functional cookies – used when storing or accessing technical data is strictly necessary to enable a service explicitly requested by the user, or solely for transmitting communication over an electronic communications network;

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primarily serve to improve a given website. They collect user data in such a way as to ensure their complete anonymity. Thanks to them, we know which pages have been visited and whether any unwanted complications have occurred during the visit. Based on them, we cannot identify the user.

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enable the collection of information about the choices users make when visiting websites. Thanks to these cookies, it is possible to personalize the website – displaying the appropriate language and advanced customization of content and selected options.

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Traffic analytics, understanding user behaviors, tracking conversions and goals, user segmentation, measuring return on marketing investment

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Events, Custom Variables, Conversions

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14 months

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Evaluation of advertising campaign effectiveness

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Advertising data, Demographic and geographic data, Conversion data, Conversion tracking data

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90 days / permanent

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Tracking profile performance, evaluating content effectiveness, understanding the audience, monitoring advertising campaigns

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Profile statistics, content statistics, audience demographic data, behavioral data

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6 months

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User behavior analysis, effectiveness evaluation, audience segmentation

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Session information, User behavior

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permanent

Marketing personalization, audience segmentation, marketing automation

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Contact data, Behavioral data

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1 year / permanent

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Improving site usage, personalizing content

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IP addresses, device information, demographics

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session / 1 month

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Analysis of user behavior, Evaluation of site performance, Testing and optimization

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User session recordings (excluding data entered into forms), browser type information, operating system type, country of login based on IP (without visible IP), maps of most frequent clicks, heat maps, surveys, and feedback

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session / 1 year / 30 minutes

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Analysis of user behavior, Evaluation of site performance, Testing and optimization

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Heat maps, scroll maps, click maps, A/B testing, visual analysis

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session / 1 month / 1 year

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Building a list of subscribers, Tracking campaign effectiveness

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Email addresses, Demographics, Activity history

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1 year

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Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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1 year

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Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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6 months

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Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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1 year

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Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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1 year

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Managing cookie consents

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Recording of cookie preferences

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1 year

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Domain security

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Filtering machine requests

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30 minutes

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Spam Prevention

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Filtering of machine requests / Spam protection

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session

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Preference settings

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Preference data

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1 day

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Language preference settings

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Data on the language used

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session

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Language preference settings

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Data on the language used

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1 year

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Protection against malware

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IP and behavioral data

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1 year

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Twitter (X) integration and social media sharing capabilities

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Profile statistics, content statistics, audience demographic data, behavioral data

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1 year

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Tracking website visits

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Profile statistics, content statistics, audience demographic data, behavioral data

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3 months

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Marketing effectiveness analytics

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Profile statIP addresses, device information, demographics, user activity on the siteistics, content statistics, audience demographic data, behavioral data

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13 months

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Optimizes ad display based on user traffic

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IP addresses, device information, demographics, user activity on the site

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1 year

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Optimizes ad display based on user traffic

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IP addresses, device information, demographics, user activity on the site

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session

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Content personalization

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User behavior data, Technical data

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session

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