What types of cookies are used on this website?

The website uses strictly necessary cookies (security and functional cookies), analytical cookies for improving the website, preference cookies for personalization, and marketing cookies for promotional activities and targeted advertising.

What tools are used for analytics and marketing?

The website uses various tools including GA4 for traffic analytics, Google Ads for advertising campaigns, LinkedIn and Facebook for social media tracking, Matomo for user behavior analysis, Salesmanago for marketing automation, Hotjar and Crazy Egg for user experience optimization, and several consent management tools like Complianz, Cookiebot, and others.

How can I withdraw consent for cookies?

You can withdraw consent for cookies either by changing browser settings or via a cookie banner that enables direct changes on the site. You can also contact the Data Protection Officer directly to exercise your rights related to data processing.

Who is the Data Protection Officer?

The Data Protection Officer is Anna Łompieś at Asseco Poland S.A., ul. Olchowa 14, 35-322 Rzeszów, Poland. Contact: +48 691 992 077 or iod@asseco.pl

Cookies and tools for interacting with digital devices

Introduction

Types of Cookies

Description of Tools Used, Including Cookies

Introduction

Cookies are small text files created by the website, stored on the user's device, and can only be used by the browser through which they were created.

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Types of Cookies

Using this website involves the use of the following types of cookies:

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Function

Description

Strictly necessary cookies

allow browsing the site and using its functions. Strictly necessary cookies include:

Security cookies – used for security-related storage, such as authentication, fraud prevention, and other user protection features;
Functional cookies – used when storing or accessing technical data is strictly necessary to enable a service explicitly requested by the user, or solely for transmitting communication over an electronic communications network;

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Analytical cookies

primarily serve to improve a given website. They collect user data in such a way as to ensure their complete anonymity. Thanks to them, we know which pages have been visited and whether any unwanted complications have occurred during the visit. Based on them, we cannot identify the user.

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Preference cookies

enable the collection of information about the choices users make when visiting websites. Thanks to these cookies, it is possible to personalize the website – displaying the appropriate language and advanced customization of content and selected options.

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Marketing cookies

used for promotional activities, enabling targeted ads tailored to the user and measuring the effectiveness of advertising campaigns.

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Description of Tools Used, Including Cookies

A detailed description of the tools used, including cookies files, containing the scope, purposes, and period of storing information collected through them, is provided below:

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Tool

Purpose of information collection

Scope of information collected

Data retention period (from the date of collection)

GA4

Traffic analytics, understanding user behaviors, tracking conversions and goals, user segmentation, measuring return on marketing investment

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Events, Custom Variables, Conversions

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14 months

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Google Ads

Evaluation of advertising campaign effectiveness

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Advertising data, Demographic and geographic data, Conversion data, Conversion tracking data

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90 days / permanent

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Linkedin

Tracking profile performance, evaluating content effectiveness, understanding the audience, monitoring advertising campaigns

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Profile statistics, content statistics, audience demographic data, behavioral data

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6 months

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Matomo

User behavior analysis, effectiveness evaluation, audience segmentation

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Session information, User behavior

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permanent

Salesmanago

Marketing personalization, audience segmentation, marketing automation

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Contact data, Behavioral data

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1 year / permanent

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go.pl

Improving site usage, personalizing content

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IP addresses, device information, demographics

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session / 1 month

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Hotjar

Analysis of user behavior, Evaluation of site performance, Testing and optimization

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User session recordings (excluding data entered into forms), browser type information, operating system type, country of login based on IP (without visible IP), maps of most frequent clicks, heat maps, surveys, and feedback

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session / 1 year / 30 minutes

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Crazy Egg

Analysis of user behavior, Evaluation of site performance, Testing and optimization

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Heat maps, scroll maps, click maps, A/B testing, visual analysis

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session / 1 month / 1 year

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Freshmail

Building a list of subscribers, Tracking campaign effectiveness

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Email addresses, Demographics, Activity history

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1 year

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Complianz

Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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1 year

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Finsweet

Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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6 months

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Cookiebot

Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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1 year

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PlumRocket

Managing cookie consents

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User IP address; User device type; User browser version; Date and time of the user’s visit to the online store; Information about cookies to which the user has given consent.

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1 year

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Cookie-law-info

Managing cookie consents

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Recording of cookie preferences

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1 year

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Cloudflare

Domain security

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Filtering machine requests

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30 minutes

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Google reCAPTCHA

Spam Prevention

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Filtering of machine requests / Spam protection

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session

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WP_Darkmode

Preference settings

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Preference data

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1 day

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WPML

Language preference settings

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Data on the language used

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session

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Polylang

Language preference settings

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Data on the language used

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1 year

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cerber_groove

Protection against malware

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IP and behavioral data

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1 year

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Twitter (X)

Twitter (X) integration and social media sharing capabilities

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Profile statistics, content statistics, audience demographic data, behavioral data

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1 year

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Facebook

Tracking website visits

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Profile statistics, content statistics, audience demographic data, behavioral data

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3 months

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Gemius

Marketing effectiveness analytics

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Profile statIP addresses, device information, demographics, user activity on the siteistics, content statistics, audience demographic data, behavioral data

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13 months

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Smart AdServer

Optimizes ad display based on user traffic

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IP addresses, device information, demographics, user activity on the site

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1 year

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Adform

Optimizes ad display based on user traffic

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IP addresses, device information, demographics, user activity on the site

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session

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YouTube

Content personalization

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User behavior data, Technical data

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session

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Microsoft Clarity

Analysis of user behavior, recording of user behavior

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Load and site metadata. Event data on the site

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30 days

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Due to the nature of cookies and the fact that they are stored on the user's device, the Controller allows withdrawal of consent for their use either by changing browser settings or via a cookie banner that enables direct changes on the site. In the first case, changes can be made through browser settings by selecting the appropriate options. In any case, direct contact with the Controller is also possible in order to exercise the user's rights related to the processing of their data.

Cookies do not modify other data stored in the user's device's mass memory and do not affect the proper operation of the operating system.

CONTACT

Controller

The Controller of personal data collected in connection with the use of the websites is: Asseco Data Systems S.A., ul. Jana z Kolna 11, 80-864 Gdańsk (hereinafter: Controller or Asseco). You may contact the Controller by sending an e-mail to: [email protected].

The Controller has appointed a Data Protection Officer (DPO). You may contact the DPO in all matters relating to the protection of personal data.

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Cookies and tools for interacting with digital devices